Privacy policy

Privacy Policy

Last updated: December 17, 2025

ÜS by Amorix Inc - Luxury Intimacy for Her (“ÜS,” “we,” “us,” or “our”) operates this website and online store, including all related information, content, features, tools, products, and services (collectively, the “Services”). ÜS is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose, store, and protect personal information, including protected health information (“PHI”), when you visit, use, or interact with the Services, submit information through medical intake forms, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs with respect to the collection, processing, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understand this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you or another individual. Personal information does not include information that has been de-identified or aggregated.

Depending on how you interact with the Services and as permitted by applicable law, we may collect the following categories of personal information:

  • Contact details, including name, billing and shipping address, email address, and phone number

  • Financial information, including payment card details, transaction data, authorization status, and payment confirmations

  • Account information, including usernames, passwords, preferences, and settings

  • Transaction information, including products viewed, added to cart, purchased, returned, or canceled

  • Communications, including customer support inquiries and correspondence

  • Device and usage information, including IP address, browser type, and interactions with the Services

  • Health-related information, including information submitted through medical intake questionnaires and related communications

Healthcare Information & Protected Health Information (PHI)

Categories of Health Information Collected

We collect health-related information submitted voluntarily by users through online medical intake forms, questionnaires, and related communications. This may include medical history, symptoms, contraindications, and other information necessary to evaluate eligibility for treatment.

Use of Protected Health Information

Protected Health Information (“PHI”) is used solely for purposes permitted by law, including treatment, payment, and healthcare operations. This includes evaluating medical appropriateness, facilitating licensed provider review, coordinating prescription fulfillment, processing authorized payments following approval, maintaining records, and ensuring regulatory compliance.

Data Security Safeguards

We implement administrative, technical, and physical safeguards designed to protect personal information and PHI from unauthorized access, use, or disclosure. These safeguards include access controls, role-based permissions, secure data storage, encryption where appropriate, and internal policies governing data handling and confidentiality.

Access Restrictions and Business Associates

Access to PHI is restricted to authorized personnel and licensed healthcare providers involved in patient care or operational support. We work only with HIPAA-compliant service providers and business associates where applicable, and require such parties to maintain appropriate privacy and security protections through contractual obligations.

Patient Rights

Patients have the right to request access to, correction of, or deletion of their personal information and PHI, subject to applicable legal and regulatory requirements. Requests may be submitted using the contact information provided below and will be handled in accordance with applicable law.

Data Retention and Breach Notification

We retain personal information and PHI only for as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law. In the event of a data breach involving unsecured PHI, we will provide notifications in accordance with applicable federal and state laws.

How We Use Personal Information

We may use personal information to:

  • Provide, operate, and improve the Services

  • Process transactions and authorized payments

  • Facilitate licensed provider review and prescription fulfillment

  • Communicate with users and provide customer support

  • Personalize user experiences and recommend products

  • Conduct marketing and promotional activities (where permitted)

  • Detect, prevent, and address fraud or security issues

  • Comply with legal and regulatory obligations

How We Disclose Personal Information

We may disclose personal information:

  • To Shopify and service providers who support our operations (e.g., hosting, payments, analytics, fulfillment)

  • To licensed healthcare providers and pharmacies involved in treatment and fulfillment

  • To HIPAA-compliant vendors and business associates, as permitted by law

  • To affiliates or corporate partners

  • In connection with legal obligations, business transactions, or enforcement of our policies

We do not sell PHI.

Relationship with Shopify

The Services are hosted by Shopify. Shopify processes certain personal information to provide and improve its services. To learn more, visit the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for the privacy or security practices of those sites.

Children’s Data

The Services are not intended for individuals under the age of majority. We do not knowingly collect personal information from children.

Security and Retention

No security system is perfect, but we maintain safeguards appropriate to the sensitivity of the information collected. Retention periods vary based on legal, operational, and regulatory requirements.

Your Rights and Choices

Depending on your jurisdiction, you may have rights to access, delete, correct, or opt out of certain uses of your personal information. We will not discriminate against you for exercising these rights.

International Transfers

We may transfer personal information across borders in accordance with recognized legal mechanisms.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Email: support@igotus.co

Address: 3211 Ponce de Leon, Coral Gables, FL 33134, United States